Industry News

Apple introduces iPhone 11, Series 5 Apple Watch, 7th-Gen iPad, Apple TV Plus and Arcade

  • iPhone Pro Max
    • 6.5-inch Super Retina XDR display (OLED Multi‑Touch display), 2688 x 1242
    • Colors: Gold, Space Gray, Silver, Midnight Green
    • Storage capacity: 64GB, 256GB, 512GB
    • A13 Bionic processor
    • Camera 1: 12MP wide, f/1.8, OIS
    • Camera 2: 12MP telephoto, f/2.0, OIS, 2x optical zoom
    • Camera 3: 12MP ultra wide, f/2.4, 120-degree FOV
    • According to Apple, Phone 11 Pro Max lasts 5 hours more than iPhone Xs Max
    • From $1099 
  • iPhone Pro
    • 5.8-inch Super Retina XDR display (OLED Multi‑Touch display), 2436 x 1125
    • Colors: Space Gray, Silver, Midnight Green, Gold
    • Storage capacity: 64GB, 256GB, 512GB
    • A13 Bionic processor
    • Camera 1: 12MP wide, f/1.8, OIS
    • Camera 2: 12MP telephoto, f/2.0, OIS, 2x optical zoom
    • Camera 3: 12MP ultra wide, f/2.4, 120-degree FOV
    • According to Apple, iPhone 11 Pro lasts 4 hours more than iPhone Xs
    • From $999
  • iPhone 11
    • 6.1-inch Liquid Retina HD display, 1792 x 828
    • Colors: Black, Green, Yellow, Purple, (PRODUCT)RED, White
    • Storage capacity: 64GB,128GB, 256GB
    • A13 Bionic processor
    • Camera 1: 12MP wide, f/1.8, OIS
    • Camera 2: 12MP ultra wide, f/2.4, 120-degree FOV
    • From $699
  • iPhone XR
    • 6.1-inchLiquid Retina HD display, 1792 x 828
    • Colors: (PRODUCT)RED™, Yellow, White, Coral, Black, Blue
    • Storage capacity: 64GB, 128G
    • A12 Bionic chip
    • From $599

While the iPhone 11 uses LCD technology, the pro versions  (iPhone 11 Pro and Pro Max) have OLED technology which produces deeper blacks and more brilliant colors.

Although the iPhone 11 lineup have some differences in size, they share the same look with the notched display and all-glass back with the new square camera array.  The Pro models feature a stainless steel band around the sides while the iPhone 11 has aluminum.  The less expensive iPhone 11 has a slightly thicker bezel, but like the Pro models, has the same camera bump, even though it has two of the three camera lenses.

Apple iPhone 11 Camera Lenses

The iPhone 11 Pros have a third telephoto camera lense which means the iPhone 11 goes from 0.5x (ultra-wide) to 1x (wide), while the Pros go from 0.5x to 2x (telephoto).  Apple says each camera is calibrated individually for the purposes of better white balance and exposure and they then push the three cameras further by calibrating them again module to module alignment.  

Features shared by the iPhone 11 and Pros are Night Mode for extreme low light settings; portrait mode and portrait lighting; next-generation Smart HDR for photos; advanced red-eye correction; and, auto stabilization.  All models show simultaneous wide and ultra wide pictures each time you shoot; you can decide later which one you want to keep. 

All iPhone 11 models record 4k video recording at 24 fps, 30 fps, or 60 fps, feature audio zoom (this focuses the audio on the subject as you zoom in closer), brighter True Tone flash with Slow Sync and a new QuickTake video with subject tracking.

Apple iPhone 11

Pre-order starts on Friday, September 13th at 5:00AM PDT and will ship on September 20th.

iPad and iPad Pro

The new 7th-Gen iPad has a larger 10.2 inch Retina display, Touch ID, A10 Fusion chip, storage capacity of 32GB and 128GB, is compatible with the Apple Pencil (1st generation) and supports the full-size Smart Keyboard, Bluetooth keyboards and comes with new iPadOS capable of multitasking. The iPad starts at $329 for Wi-Fi only and $429 for Wi-Fi + Cellular. 

The new 11-inch and 12.9 inch all-screen design iPad Pros have Liquid Retina display, sports the A12X Bionic chip, 64-bit architecture and comes in silver or space gray. Both can be ordered with storage capacities of 64GB, 256GB, 512GB and 1TB and are boxed with a USB-C Charge Cable (1 meter) and an 18W USB-C Power Adapter. USB-C allows connection to accessories like a display or camera. The iPad Pro now supports Face ID and has two cameras equipped with Smart HDR; a 12MP camera and a TrueDepth Camera. The new Apple Pencil responds to touch and it attaches magnetically to pair and to charge, and like the iPad, supports a full-size Smart Keyboard which also serves as protection for the iPad when closed. 

Apple iPad Pro

The 11 inch iPad Pro starts at $799 for Wi-Fi and $949 for Wi-Fi + Cellular. The 12.9 inch iPad Pro starts at $999 for Wi-Fi and $1149 for Wi-Fi + Cellular.

Series 5 Apple Watch

Apple also announced the Series 5 Apple Watch with new Always-On Retina display (it never sleeps) and Apple stores and online stores will have an "Apple Watch Studio" where you can pair any case and any band. The Series 5 Watch pricing starts at $399 and will be available on September 20th.

Series 5 Apple Watch
Series 5 Apple Watch

iOS 13 to be released

Apple will release iOS 13 on September 19th for the iPhone 6s and later, the iPhone SE or a 7th-generation iPod Touch.  iOS 13.1 will be available on September 30th.


After the iPhone 11 event, Apple announced their AppleCare+ (which covers incidents of accidental damage for a 24-month period) would no longer be limited to 24 months for iOS devices and the Apple Watch and will now offer a monthly subscription, allowing customers to purchase and continue their coverage beyond the previous 24 month contract for as long as Apple supports the device.

If you already have AppleCare+, you cannot switch to the monthly plan. This monthly subscription will only apply to new purchases and customers have 60 days from the date of purchase to purchase the plan.

Apple TV Plus

Apple announced that its' streaming subscription service, Apple TV Plus, will premiere on November 1st. The service will cost $4.99 per month after a 7-day trial. 

Apple TV Plus will offer the ability to download originals and watch episodes offline. The streaming service will debut with nine titles at launch. Most of the Apple TV Plus series will premier with three episodes available immediately, followed by one episode weekly thereafter. Some series will have the entire season available at once like Netflix.

Apple will provide a free one year subscription to Apple TV Plus for free with the purchase of one of their new iPhones, iPads, laptops or desktops.

Apple Arcade

Apple Arcade is coming September 19th. A $4.99 monthly subscription will offer unlimited access to 100+ new games coming this fall, will be ad-free, no additional purchases will be necessary, and can be shared with up to five family members.  Arcade will support handoff from one Apple device to another (iPhone, iPad, Mac and Apple TV), can be downloaded to play games offline, and works with Screen Time and parental controls.

The $4.99 monthy subscription fee will be charged after a one-month trial.

FCC's RoboCall plan and how phone providers will protect the consumer

We are increasingly being inundated on a daily basis by telemarketers and spammers on our land lines and on our mobile phones. These phone calls can appear to be from your local area or calls from those impersonating an IRS agent whose purpose may be to steal your IRS refund. This deceptive and sometimes malicious practice of disguising the calling number via Caller ID is known as spoofing.

iPhones and Android phones do come with built-in blocking features for specific calls and some carriers offer free or for pay blocking tools that go a step further, but FCC Chairman, Ajit Pai, would like to see all phone companies block these robocalls for free. Telephone service providers would be required to disclose to the consumer what calls are being blocked and an option to opt out should they choose to do so. Many argue that this should be made a requirement by the FCC and not left up to the carriers to decide whether to charge for these services or to offer them for free.

Pai would like phone carriers to adopt an authentication system called SHAKEN (Secure Handling of Asserted Information Using Tokens) and STIR (Secure Telephony Identity Revisited) which uses digital certificates based on common public key cryptography techniques, which can differentiate between legitimate phone calls and spoofed ones to ensure the caller’s phone number is secure. Each telephone service provider would obtain their certificate from a certificate authority trusted by other telephone service providers.

Implementation of SHAKEN and STIR may allow unsigned calls to ring, but be marked as unverified. But implementation of this system would only work well if all carriers adopted this specific authentication. SHAKEN and STIR and can only verify Caller ID on a phone call when both carriers, sending and receiving, have deployed this technology. Thus far, T-Mobile, Verizon, Comcast,, Google and Cox have committed to call blocking features based on SHAKEN and STIR. (See responses to Pai from phone providers here.) Phone providers who do not have plans in place for an authentication network are CenturyLink, Charter, Frontier, Sprint, TDS Telecom, US Cellular, and Vonage. Some people are concerned they will not receive a call they may want, but the analytics used are directed at detecting spam callers and robocall patterns, and there would be flexibility for the user to decide what to block or the ability to opt out altogether. Another option may be the ability for the user to allow calls from their contact list, essentially adding them to a “white list.”

The FCC will vote on two robocall items on June 6th, the first item would allow phone companies to block robocalls by default using methods to analyze every call.

The following are details on the proposal provided by the FCC:

  • Voice service providers may offer opt-out call-blocking programs based on any reasonable analytics designed to identify unwanted calls and will have flexibility on how to dispose of those calls, such as sending straight to voicemail, alerting the customer of a robocall, or blocking the call altogether.
  • Providers should clearly disclose to consumers what types of calls may be blocked.
  • Voice service providers must provide sufficient information so that consumers can remain in the program or opt out.
  • Call blocking should not in any way interfere with our country’s emergency communications systems.

The second item, which may take a few months to finalize, is a Notice of Proposed Rulemaking (NPRM) which asks for public input and which is necessary before the FCC will consider implementing the new rules. The NPRM proposes a legal safe harbor for carriers that block calls that aren’t signed up under SHAKEN and STIR frameworks.

Amazon Pulls Down Unofficial Refurbished Apple Product Sales

Amazon is making the change after striking a deal with Apple to sell more of the company’s devices directly over the e-commerce site. But many smaller, independent resellers will have to look elsewhere to sell their recycled Apple gear.

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